sales
Connect > Discover > Recommend
From the moment the customer walks in the door, you are selling yourself. You adapt and you sell based on a need you created for them.
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Goal is to form a professional bond to turn a random customer into a repeat client or referral.
•Empathy
•Listening
•Understanding
•Willingness to help
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Ask questions to learn about the customer, to discover why they would need a product.
•How do you use your phone?
•What do you have going on today, is it your day off?
•How often are commuting or traveling?
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If discovery was done correctly, recommending products will be based on connecting their lifestyle to a product or service that benefits the customer.
business accounts
For entrepreneurs or business owners
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•Greet with your feet
•Listen
•Empathize
•Get into the account
•Review offers
•Complete their need
•Quote account
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Helping the customer with their need until they are completely satisfied.
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Satisfying a customer’s need than fulfilling their discovered needs with provided products/services.
consumer accounts
For the every day customer
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•Source
‣Promoting products/services as more beneficial than competing corporations.
•Acquisition
‣Fulfilling customers initial need and going the extra mile to educate the customer on expanding that need for their business.
•Network
‣Ask for referrals they may have or quote the entire account to upgrade everyone whether they are present.
•Relationship Management
‣Ensuring the customer is satisfied when they buy the product by putting your name and number in every customer’s phone for easy contact. Continuous check-ins after 72 hours, 2 weeks, 6 months, then 2 years to ensure quality service and engagement to obtain a loyal customer.
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•Awareness
‣Discovery of either a problem or area of improvement.
•Consideration
‣Customer has a solution to a problem and is looking for someone that can fix it.
•Decision
‣Selection of what they want and how they’re gonna get it.
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Satisfying a customer’s business need than fulfilling their discovered business needs with provided products/services.
Ethical Selling
Given the freedom to implement any style of sales tactic as long as it is ethical, these are some examples I use:
referral program
advertising
social media/physical
network selling
outreach
lead calls