Marketing management

MEETINGS

Meetings were held in-person and virtually with my team, project managers and owners. .

  • Schedule, coordinate, and host meetings across departments

  • Run meetings, take notes of any action items

  • Complete any action items before the deadlines

Digital CAMPAIGNing

  • Sending important dates and project timelines that are applicable for clients to remember. Examples:

    • Project deadlines

    • Appointment slots remaining

    • Payments due

    • Paperwork deadlines

    • etc..

    Friendly reminder for clients and shareholders to be aware of.

  • Send out after project or service is complete to request reviews. This encourages feedback and further interaction with clients. Shows that their opinion matters.

  • Let current/incoming clients have entail to upcoming events such as:

    •personal event

    •collaborative events

    •events for partners pr shareholders

    These events allow us to emerge into the community we are creating and get to know our clients to give thanks.

  • Add any information your clients should know or could find useful such as:

    •Instructions on how to prepare for up and coming projects

    •social media accounts

    •location

    • dates for meeting with agendas

    • contact information

EVENT STRATEGY DEVELOPMENT

SPEED DATING

As an officer for the Communications Club at Western Washington University, I executed several successful speed dating events that became a consistent event after I graduated. This entailed planning, coordinating, budgeting, and executing all events. We hosted five fundraisers that increased our club budget by $500 in less than 6 months.

  • What we had to pick as officers for the event:

    •location

    •time

    •day

    •amenities

    •snacks

    •music

    Selection of a date based on demographic of Western students. Considerations included but not limited to were:

    •weekday

    •time of the quarter, around test time

    •other events

    Inclusivity was maintained by having options for every sexuality and identity such as:

    •women loving women

    •men loving men

    •queer loving queer

    •heterosexuals

    All Western students were welcome and nametages with pronouns, name and sexuality was required upon entry.

  • Raise funds for the event with fundraisers such as:

    •flower sale

    •bake sale

    •raffle

    •telegrams

    All raised funds were allocated towards:

    •setup

    •food

    •drinks

    •venue

    •decorations

    •entertainment

  • Other club members volunteered to help run the event. Had to adapt to the event based on turnout of over 100 attendees and keeping people entertained. Adapted to overflow and kept everyone upbeat and enjoying themselves. This was my favorite type of event to host. Feedback from attendees:

    “This was so much fun and I didn’t expect for there to be such a big turnout. You guys will have to do this again my friends want to come!”

    “You guys worked with what you were dealt and I think you did a really good job”

    Feedback was requested from attendees to determine areas of improvement and what aspects were good.

donor appreciation breakfast

Planned and helped assist in hosting this annual event for institutional donors.

  • Had to start planning months prior by performing the following:

    •designing a timeline for actions/responsibilites for every person and department to complete

    •review of timeline by department and signed off

    •sending reminders of past due tasks

    •review speeches for the event to ensure proper grammar

    review flyers for correct information and proper grammar

  • I was the photographer of the event that saved the institution the costs of hiring on someone else. Had to capture the following:

    •scholarship recipients

    •leadership speeches

    •campaign flyers

    •venue/setup

    •candid images of people conversing

    •food provided from donors

    After the event, I edited the photos and uploaded them to a shared file for the department to access and posted them to designated socials.

  • This event allowed the educational institution to give thanks to all donors that supported them. An annual event that produces many benefits:

    •satisfies current donors

    •encourages new donors

    •networking

    •build connections

Flyer samples